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Business Strategies: BUS4010

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Schedule a Meeting with the Librarian Here!


This assignment requires you to meet with a librarian. You are expected to dress professionally, demonstrate industry knowledge, and ask appropriate questions to gather relevant information about the Library.

Important Assignment & Course Materials

Access your Textbook here for FREE!

(Select your preferred file format from the right-hand dropdown menu)

Log In to your Marketplace Simulation here!




Looking for Company Information?

Try Company Profiles on NexisUni!





This database features more than 15,000 news, business and legal sources from LexisNexis—including U.S. Supreme Court decisions dating back to 1790.  Company Profiles provide access to company-specific information, including bankruptcy reports and executive compensation information.

Contact Your Librarian

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Sara Purifoy
Pronouns: She/Her/Hers
Instructional Services Librarian
908-852-1400 x2550

Welcome to your Library Course Guide!

This webpage provides relevant sources and useful materials you WILL need to complete your SWOT Assignment. In addition to easy access to Business, Library, and Non-Profit resources, you will also find links to your textbook and simulation login screen.

Go ahead, poke around!

Your friendly neighborhood librarian suggests bookmarking this page NOW for easy future access.

Important Assignment Dates:

August 30, 2019: First day of class! - Library Instruction & SWOT Assignment Introduction

September 3 - 26, 2019: Librarian-Student Interviews

September 27, 2019: SWOTs Due & Corporate Librarian Presentation

Business Searching Interface
Limit Your Results

This box searches most library resources including books and ebooks, video and DVDs, and many of our databases with access to full-text electronic journal articles, newspapers, and abstracts.

Limit Your Results

Business Databases & Collections

Library Industry Databases

Non-Profit Journals

Important Articles to Read! (They wouldn't be here if they weren't helpful)

Library SWOT Analysis

by H. Michele Thomas J.D./MLIS - September 26, 2017

Locating and Creating SWOT Analyses

Ojala, M. (2017). Locating and Creating SWOT Analyses. Online Searcher, 41(1), 59-62.

Online Resources for Business Research

Ross, C. (2007). Online resources for business research. Choice, 44(8), 1271-1276,1278-1285.

Building a Path to the Future, Chapter 2 of Reflecting on the Future of Academic Libraries

Hernon, P., & Matthews, J. R. (2013). Reflecting on the Future of Academic and Public Libraries. Chicago: ALA Editions.

Search Tips From a Seasoned Searcher

Badke, W. E. (2018). Search Tips From a Seasoned Searcher. Online Searcher, 42(1), 59-61.

Fun With Numbers, the Business Researcher's Best Friend

Ojala, M. (2018). Fun With Numbers, the Business Researcher's Best Friend. Online Searcher, 42(1), 62-64.